After Hours Ending With July 2009 Issue
Editor Houlahan fills us in on the decision to stop publishing the After Hours section in his blog.
Running a magazine is like dealing with a large family. You have a daughter that doesn't like vegetables and you have a son that's afraid of clowns and you have another son that needs a bedtime story or he can't get to sleep. All of these issues make for a stressful home environment, but you do your best to fulfill everyone's wishes because you love them. Well, running a magazine is eerily similar.
We have readers that love classic Mustangs and nothing else. We have readers that have never owned a Mustang, but enjoyed our previous magazine for all of the Ford content. And of course we have late-model readers that could give a rat's behind about heritage and Ford history. Being a business we also have advertisers, and just like our readers, we have advertisers that only sell late-model parts, or only sell drag racing parts, or only concours show parts. You get the drift. Anyway, because I care about all of these aspects of the magazine I try to do my best that when you pick up a copy of the magazine there's something in there for YOU. Sure, it's not cover to cover classic Ford, or cover to cover car show and events, but we do something for everyone.
One section that carried over from the merger, After Hours, has been a struggle for me from day one. I knew our classic readers wouldn't care for it, yet most of the late-model readers we're good with it. Frankly, all I could see was that was five or six pages I could be giving our readers more event coverage, another classic Ford feature, or another great tech story.
With the economy being tighter than my waisteline on Thanksgiving day, it has not been easy to keep us swimming in pages to bring you all the coverage I want to. After many months of discussions with management they've finally agreed to drop After Hours from the magazine. This is something I wish we could have done sooner, but nothing worth doing happens overnight. I hope you find this a turn in the right direction and please let your friends know that after July Modified Mustangs & Fords will not have After Hours published anymore.
Thanks for your support and understanding.
Editor, Modified Mustangs & Fords